Continuously representing the creative community, adidas Originals has collaborated with four UAE creatives for the Nite Jogger campaign which was shot during the day and at night – encapsulating the very essence of the sneaker.
Created for those who want to stand out, the Nite Jogger silhouette is a progressive design incorporating classic archival cues with modern lines. Inspired by the brand’s first foray of running shoes in the 70s into hi-vis technology, the new Nite Jogger has been redesigned for fashion – a classic interpretation of a past icon retooled and restyled for today’s night time creator.
A sneaker designed for those that seek creativity, unbound by the constraints of daylight, the Nite Jogger campaign features creative Hamoody Bamby, who is an Emirati fitness influencer and comedian with a contagious positive energy.
The campaign line up also included Abdullah Hindash an avid content creator and photographer, Julian Haddad a lifestyle, travel and fashion blogger and street fashion stylist, Sarah Hachem.