adidas Nite Jogger Sneaker

Continuously representing the creative community, adidas Originals has collaborated with four UAE creatives for the Nite Jogger campaign which was shot during the day and at night – encapsulating the very essence of the sneaker.

Created for those who want to stand out, the Nite Jogger silhouette is a progressive design incorporating classic archival cues with modern lines. Inspired by the brand’s first foray of running shoes in the 70s into hi-vis technology, the new Nite Jogger has been redesigned for fashion – a classic interpretation of a past icon retooled and restyled for today’s night time creator.

A sneaker designed for those that seek creativity, unbound by the constraints of daylight, the Nite Jogger campaign features creative Hamoody Bamby, who is an Emirati fitness influencer and comedian with a contagious positive energy.

The campaign line up also included Abdullah Hindash an avid content creator and photographer, Julian Haddad a lifestyle, travel and fashion blogger and street fashion stylist, Sarah Hachem.