Apple is ready to yell ‘action’ to launch its long-awaited video streaming service, a bid to take on Netflix, judging from suggestively-titled invites for its next major launch event.

The Apple keynote will takes place on March 25 with the not-so-subtle title ‘It’s show time,’ according to Engadget and other members of the media.

It appears as if Apple is boldly bringing Hollywood to its Silicon Valley headquarters, with the event scheduled to occur at its own Steve Jobs Theater in Cupertino.

Can Apple lure Hollywood titans like Netflix has? Well, there’s a lot of money behind its original video content plan, with budgets exceeding $1 billion to secure big names.

Of course, Netflix spent 8 times that much money in 2018, and that’s before Disney decided to join the fray.

The subscription price of its video streaming service is the biggest mystery, but some reports do claim it’ll be cheaper than Netflix, and it’s expected to before Disney+ in late 2019. With so many Apple TV and iPhones out there, Apple may have an opening.