Paris fashion brand Berluti says its spring-summer 2017 collection shows what the house’s lifestyle is all about: skateboarding in a polo shirt on the paths of the formal garden, sporting swimwear armed with a Venezia leather-covered frisbee or a workout session in fast-track sneakers.
“The mood was all about lightness, the outdoors and an easy lifestyle,” it says. Berluti, which has stores in Dubai Mall, Mall of the Emirates and The Galleria in Abu Dhabi, says this collection has everything to take the travelling man right through the season.
The collection was inspired by the colours in the sky, says Berluti. “Pure white, sunshine yellow, turquoise, navy blue, rust red and deep brown are all nods to day-to-evening wear designed to meet all the whims and requirements of a nomadic man,” it says.
“The B-Way leather blouson, zipped fleece-lined hoodie, two-tone jersey-knit polo shirt, tailored denim shirt and Serge trousers offer a very casual or more formal attire, which is always immaculate, to suit every circumstance.”
This summer, Berluti wants to “presents its finest outwear equipment in the shape of fun, quirky objects such as skipping rope, dumbbells, beach rackets or a petanque set revisited in Venezia leather. Berluti’s emblematic leather is handstitched around a football or air-brushed with a sunset on the Time-Off backpack.”
Hybrid shoes accessorise this bright, all-road look, says the fashion house. “These designs have been created to rise to every occasion with flair,” it says.
“The Fast Track sneakers, drawing its design credentials from running shoes and the shoemaking tradition, are available in pure white Vitello Unico leather. Graduated sunset blue injects a fresh touch to the shoemaker’s emblematic Playtime sneaker.
The Matteo design offers a stylish take on the skateboard look with its one-cut Venezia leather upper secured in the classic manner to a vulcanised rubber sole.”
Whether it’s a quick trip to Miami, then Formentera, Porto Ercole or Los Angeles, the aim is to travel “where leisure will take him”, says Berluti.
“The house is following the contemporary hedonist from wide expanses of sand to blue waves. This gent is attentive to his personal style and freedom of movement. His hybrid, relaxed outerwear meets all his requirements effortlessly, leaving him ready for anything.”