The German National Tourist Board has announced it will be showcasing a range of key destinations at Arabian Travel Market in Dubai.
Participants from Germany include the Hotel Palace Berlin; Frankfurt Tourist & Congress Board; Baden-Baden Tourism Board; the State Tourist Board South-West Germany and the Black Forest Highlands.
Partners covering local tourist boards, luxury hotels, hospitality, retail, spas and theme parks, each with its own unique proposition, will emphasise that Germany is a diverse and unique all year-round travel destination.
Sigrid de Mazieres, director for the Gulf countries at the German National Tourist Office, an affiliate of the German National Tourist Board, commented: “ATM presents us with an ideal opportunity to showcase our wide-ranging tourism offering from dynamic cities to breath-taking countryside with fairy-tale castles, lush forests and mountains.
“In addition, there are great family attractions, excellent shopping centres and superb sightseeing opportunities – visitors will be fascinated by the incredible diversity that Germany has to offer.”
The GCC is Germany’s third-largest non-European source market behind China and the United States. GCC travellers tend to stay an average of 11 nights and spend on average $5,300 per person per trip, significantly more than other international travellers.
According to the latest forecast from the German National Tourist Board, GCC nationals visiting Germany are expected to grow to 3.6 million overnight stays by 2030, compared with 1.8 million guest nights from Gulf nationals recorded in 2018, with key markets being the UAE, Saudi Arabia and Kuwait.
The forecast increase is being attributed to the collective efforts of all German tourism stakeholders identifying and accommodating the travel requirements of GCC nationals, not to mention the excellent connectivity provided through flights from the GCC to Frankfurt, Munich, Dusseldorf, Hamburg and Berlin.
In Germany’s hospitality and retail sectors, it is common to meet Arabic speaking staff, familiar with Islamic culture and tradition. Hotels offer copies of the Quran and prayer mats on demand, connecting family rooms, plus restaurants serving halal food are easy to find.