In keeping with the spirit of Ramadan, social networking app Instagram is launching its first ever Ramadan campaign, #MonthOfGood, calling on the global community to celebrate and share kindness on its platform.

To coincide with the campaign, Instagram is also launching its first ever Ramadan camera effect, Lantern, to encourage members of the Instagram community to share their Ramadan celebrations and acts of kindness in a fun and creative way.

An act of kindness can be something as simple as posting positive comments on friends’ or colleagues’ social channels, to thanking friends and family for Iftar or Suhoor, to volunteering within your community and sharing it as an example to others to be kind and do good.

The Lantern effect features subtle bokeh and crescent shapes inspired by the ornamental Arabesque design style. The shapes and textures used are traditionally associated with Ramadan. The effect is multi-layered and people can tap the screen to move to a traditional crescent design effect and then the option of English or Arabic Ramadan greetings.