McDonald’s UAE has launched its ‘Create Your Taste’ concept in its oldest restaurant in the country at Al Ghurair Centre in Dubai.

The concept encourages customers to order from a tablet-like kiosk where they can customize everything from choice of buns and cheese to original toppings and sauces, allowing them to build their own burger.

In a few months, customers in other areas across the UAE will also be able to use the platform.

“We realized the importance of personalization to our customers,” said Rafic Fakih, Managing Director and Partner at McDonald’s UAE.
“Introducing ‘Create Your Taste’ is another step in our journey to serve the community we are part of.”

Orders placed from the Create Your Taste menu typically take 5-8 minutes to prepare and are hand-delivered by an employee directly to the customer’s table.