Rowan Atkinson in Etisalat ad

British actor Rowan Atkinson, famous for his portrayals of Mr Bean and Johnny English, is the current star in Etisalat’s new eLife Unlimited commercial.

It would be the first time after a gap of two years that Atkinson is reprising his slapstick comedy character Mr Bean. In the 1.12-minute video, Mr Bean, in his trademark tweed jacket, flips through the channels as action leaps off the screen and onto his couch.

The entire commercial captures the comedy icon in action. Mr Bean takes on multiple characters: a Scottish warrior, a gentleman and a lady from the Victorian era, a football player, a jungle man, a man revving up a chainsaw, a racing car driver, and a masked sword-wielding Spanish vigilante.

In a comical fashion, he takes viewers through eLife Unlimited’s features such as the widest range of HD and 4K channels, thousands of OnDemand movies, TV shows and latest nature shows; best live coverage and up-to-the-minute results for one’s favourite sports; unlimited home phone calls; blazing home internet speeds of upto 1Gbps; and a no commitment option.

Atkinson previously played as a secret agent in an Etisalat commercial ‘The Network’ last year. The comedic Johnny English-inspired campaign was a big hit, garnering more than 3 million views since being uploaded on YouTube. Agent One’s mission is to find a spot across the UAE where he cannot get an Etisalat signal.

To test Etisalat’s nationwide network coverage, his character sees him visiting hard to reach places such as the Abu Dhabi desert, Burj Khalifa, the mangroves in Sharjah, underwater in Fujairah, and speed across the UAE in his pursuit.