Icon Arabia, the hospitality group behind Weslodge Saloon, has launched its concept Morah in Dubai.

Morah, which serves eastern Mediterranean cuisine, has outlets in Toronto and Miami Beach, where it operates as Byblos. The name was changed for the Dubai opening due to Byblos being trademarked locally.

The new restaurant is located in the same hotel as Weslodge – JW Marriott Marquis in Business Bay – and is located on the 71st and 72nd floors of the hotel.

Executive chef Stuart Cameron said: “The food will be both authentic yet distinct. We are building on the essence of tradition, letting it guide us as we create a new method and develop our unique interpretation of eastern Mediterranean cuisine.”

Icon Legacy CEO Hanif Harji commented: “We take great inspiration from the different culinary regions we explore; immersing ourselves entirely, sourcing the finest and the most humble ingredients that truly represent the cuisine. But our ambition is to know a place so well that we have the freedom to interpret the experience; presenting it in a way that we hope our guests will enjoy as much as we do.”

INK Entertainment CEO Charles Khabouth added: “We are very excited to be opening our third location outside of North America in the Middle East.”

Morah’s two-storey space at the top of the JW Marriott Marquis has been created by Navigate, the design studio behind Weslodge Saloon Dubai and recipient of Design MENA’s Interior Design of the Year Award for Bars and Clubs 2016.

It features a spiral staircase, custom-made crystal chandelier, and petal ceiling design with overlapping wood panels that form the shape of a flower.

The bar and lounge is located on the second level, featuring a large whitewashed bar with brass detailing and antique mirrors. The lower dining area has a color palette of pastel blue, peach, salmon and turquoise, as well as a feature wall that displays a graphic of a mermaid tail.