Tommy Hilfiger announces that the Spring 2019 TOMMYNOW experiential runway event will take place at Paris Fashion Week for the first time on Saturday, March 2, 2019, bringing the unique experience to new audiences globally.
Tommy Hilfiger’s ‘See Now, Buy Now’ platform will continue to evolve through innovative and immersive experiential content fused with live experiences accessible to both virtual audiences globally and those attending in person.
This approach reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences worldwide, following high-powered productions in Shanghai for Fall 2018, in Milan for Spring 2018, in London for Fall 2017, in Los Angeles for Spring 2017, and in New York City for the Fall 2016 debut.
“TOMMYNOW has become an integral part of our brand story, celebrating our optimistic and inclusive energy with audiences globally. For Spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative ‘See Now, Buy Now’ experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event,” said Tommy Hilfiger.
The first TommyXZendaya capsule collection designed by Tommy Hilfiger in partnership with American actress and new global brand ambassador, Zendaya, will debut at the Spring 2019 TOMMYNOW experiential fashion event. Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, brings her unique and confident sense of style to the collaborative collection.
Following the sell-out success of the first five TOMMYNOW shows, the Spring 2019 experiential event will continue to build upon Tommy Hilfiger’s signature ‘See Now, Buy Now’ format.
All runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including TOMMY HILFIGER stores and tommy.com, select wholesale partners, and social media.